They kept the Swedish Meatball meal, and rebranded it to Michelina's. The best part? They actually put together a backstory to explain why an Italian woman is serving up Swedish meatballs. I love it!
Monday, January 17, 2011
TV Dinner Mergers and Acquisitions
For some reason, my go-to microwave meal has always been Budget Gourmet's Swedish Meatball dinner. ( I know, I know, I'm really unhealthy). Then, Budget Gourmet was bought by Michelina's. The Michelina logo is a black and white photo of an Italian woman and the slogan is "Let Mama feed you!"
They kept the Swedish Meatball meal, and rebranded it to Michelina's. The best part? They actually put together a backstory to explain why an Italian woman is serving up Swedish meatballs. I love it!
They kept the Swedish Meatball meal, and rebranded it to Michelina's. The best part? They actually put together a backstory to explain why an Italian woman is serving up Swedish meatballs. I love it!
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2 comments:
good story!
How funny! :)
You should try the Swedish meatballs from IKEA--and don't forget the yummy cream sauce: http://www.ikea.com/ms/en_US/IKEA_Food/swedish_food_market.html .
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